Whiteboard explainer movies are an effective way to speak together with your audience. You need to use whiteboard movies to elucidate a course of, illustrate a brand new product, and even give a step-by-step tutorial on easy methods to do one thing.
Explainer movies are probably the greatest methods to promote a product. Statistics and research on explainer movies present they’re one of the crucial efficient strategies of reaching individuals and protecting their consideration via your call-to-action.
Sorts of Explainer Movies
There are many forms of explainer movies, however all of them have one factor in frequent: they clarify a product, a service, a course of, or a model in methods which might be related to the client. Often, the client is in search of a selected sort of data to assist them perceive one thing a few model or course of. They discover the explainer video on YouTube or social media that helps them make sense of issues. This provides them precious data they will then use to do no matter it’s they should do.
A number of the main forms of animated movies are character animations, 3D animation, and stop-motion video. These are the commonest. Character animations concentrate on characters that undergo the motion of a script compellingly and curiously to painting a place or course of that viewers need to know. These kind of movies might be fairly efficient if they’re backed up by a compelling script.
3D animation is the most recent sort of animation for cartoons such as you may see in a Pixar Studios video akin to Toy Story, for instance. These larger-than-life animations try and bridge the hole between the sooner 2D animated cartoons and the real-world setting in order that they’ve a extra real looking look. Cease-motion video makes use of a kind of ‘one-frame-at-a-time’ course of that creates animations from time-lapse frames. That is an old school sort of animation however continues to be used as we speak in some contexts.
Why Whiteboard Video is So In style
Whiteboard video is likely one of the latest forms of animation that has caught on with the company and enterprise world due to it’s potential to extend gross sales. Persons are compelled to observe all these movies due to the way in which it takes you thru the method step-by-step with a drawing hand. It’s like watching an artist in real-time. Maybe one of many appeals can also be that it appears to imitate a instructor writing on a board in a classroom. This will likely have some psychological significance to individuals who bear in mind studying this manner whereas they have been a teen in class.
There’s additionally some psychological proof that whiteboard movies and visuals preserve the eye of the common particular person longer than different forms of media. Not solely is that this being see throughout numerous markets and platforms, it’s probably additionally apparent once you come throughout an everyday video and one that’s an explainer video. There’s simply one thing about them that makes you need to carry on watching till the top.
If we check out a few of the engagement stats from 2017, we are going to discover that Fb has discovered superb success with the addition of video to their platform. Such stats embody Fb video being rated because the primary social channel for video, and Fb video attain seeing greater than 135% natural attain over photographs alone.
Fb isn’t the one one benefiting for visible and video advertising and marketing — as YouTube continues to see huge progress as effectively. The main video platform is now reaching extra 18+ yr olds on cell than every other cable TV community on the planet as we speak. You’ll be able to see extra of the newest video stats right here, and the way the way forward for the web is clearly shifting in direction of a visible and video normal.
Why do whiteboard movies work so effectively?
One of many principal causes whiteboard movies work so effectively for explainer movies is that the viewer follows the whiteboard as you “sketch out” or write the data they usually really feel as if they’re taking a look at a “stay” drawing that’s unfolding earlier than their eyes. Most significantly, they’re extra prone to comply with your presentation to the top in order that they hear or see your call-to-action and act on it.
7 Issues to Bear in mind When Making a Whiteboard Video
If you wish to create a surprising whiteboard video that your viewers will join with and bear in mind, preserve these seven issues in thoughts earlier than you begin.
1. Discover a dependable designer on your software program resolution to create whiteboards.
Most individuals don’t have the time to create their whiteboard video. Whereas there are some on-line options that you are able to do your self, it nonetheless takes time to place the animations and graphics collectively, add music, textual content, and titles, and render it to a remaining video that individuals will respect and reply to. One nice resolution is simpleshow.com. With this resolution, you’ll be capable of put in your order for a whiteboard video and have the skilled group at Easy Present do it for you.
If you want to attempt your luck at creating an explainer video by yourself, whereas additionally saving some cash within the course of, additionally they have a self-serve resolution at mysimpleshow.com. Once more, there are not any design expertise or technical expertise required. It’a all completed via a easy drag and drop platform.
2. Focus in your main message.
One of many issues that come up when making a video explainer is that your message might be complicated to the viewer. It is advisable concentrate on the particular message that you just need to talk with out complicating it for the viewer. You are able to do this by slicing out the litter that is likely to be inherent in your message and summarize your factors in an organized manner.
3. Make it entertaining.
One of many causes individuals love to observe animated movies is that they’re entertaining. The motion of the animation retains the viewers’ consideration whilst you clarify a very powerful factors of the product or firm you’re promoting. Even company executives desire watching an animated or whiteboard video over a “speaking head” or stay motion video as a result of degree of curiosity they’ve on this format. Most executives additionally report that they like animated or whiteboard video codecs over text-based data.
Want an instance of simply how entertaining and enticing animation might be? Simply check out certainly one of Google’s each day creations of their identify and brand within the artwork beneath.
4. Deal with the characters.
One of many principal causes individuals join so simply to animated or whiteboard video is as a result of the characters draw them into the motion. Individuals connect with the characters greater than the motion itself. Then the character takes them via the expertise by way of their dialogue and motion that they do within the video or film. By creating attention-grabbing characters that individuals like and may relate to, it is possible for you to to tug in your audience and preserve their curiosity via your total message. Getting them to your call-to-action is the objective, and whiteboard animations can do that on your model.
5. Write an excellent script.
Most whiteboard movies use a “drawing hand” to current your message, drawing footage of issues and objects which might be related to your message. The script is necessary as a result of it helps take the viewer from the introduction to the conclusion by drawing and narration. The narration is necessary as a result of it’s the audio a part of the video that helps preserve the eye of the viewer via the journey. Nicely-written scripts are essential to protecting their consideration and specializing in a very powerful a part of your message. In case you don’t know the place to begin with a script, sketch out what you need to embody in your script, then give your challenge to knowledgeable whiteboard creator to place it collectively for you.
Explainer video scripts might be damaged down into three components like within the visible beneath. The start, center, and finish, will every play an necessary function within the development of your storyline and video.
6. Use colour and graphics to enhance engagement.
Chances are you’ll not know this, however you’ll be able to embody colour in your whiteboard movies. Many individuals suppose you’ll be able to solely create black and white photos or movies. Relying on the software program system you utilize, you’ll be able to usually colour within the background or a lot of the whiteboard animation together with surroundings and objects. This will likely make the video extra compelling on your viewers. Add graphics, titles, and narration additionally to attract in additional views and have interaction your viewers.
7. Focus in your call-to-action.
Your call-to-action (CTA) is the results of your work, and it’s best to at all times concentrate on this as a very powerful facet of your whiteboard presentation. Each body counts, however finally, you must preserve the eye of your viewers till you get them to the ultimate body the place you current your call-to-action.
Within the remaining CTA, it’s best to embody the next issues:
- Particular actions you’re asking them to do
- Hyperlink to click on on to carry out the motion
- Contact data
- Web site URL or touchdown web page
The presentation itself ought to do the promoting so don’t attempt to preserve promoting within the call-to-action. Consider this as the ultimate a part of your efficiency that you just create to ask your viewers to motion. When you’ve got completed a superb job inside the central a part of your presentation, you shouldn’t have any hassle getting individuals to click on in your CTA.
That is the objective of a whiteboard presentation in case you are promoting one thing. If you need individuals to subscribe to your publication to be reminded of upcoming presents or different issues you are attempting to advertise, it’s also possible to embody these in your call-to-action.
Tips on how to Get Began with Your First Whiteboard Explainer Video
In relation to creating knowledgeable and thrilling whiteboard explainer video, one of many first issues you will have to determine on, is if you wish to create one by yourself or outsource the method.
As talked about earlier within the article, there are many skilled options on the market to select from, or perhaps a few self-serve video creation instruments that may be fairly helpful as effectively.
It doesn’t matter what resolution you go along with, check out a few of the instance movies that may be discovered on every of those websites. When you’ve decided on the best choice for you and your model, it’s then time to let the specialists work their magic, or placing within the time and experience to deliver your concept and content material to life.
When you create a whiteboard video, you’ll surprise why you didn’t do it a very long time in the past. Begin creating compelling content material on your audience as we speak.